{"id":2417,"date":"2022-08-11T15:08:27","date_gmt":"2022-08-11T18:08:27","guid":{"rendered":"https:\/\/www.pixsoft.com.br\/blog\/?p=2417"},"modified":"2024-07-22T16:52:45","modified_gmt":"2024-07-22T19:52:45","slug":"entendendo-o-cliente","status":"publish","type":"post","link":"https:\/\/www.pixsoft.com.br\/blog\/2022\/08\/11\/entendendo-o-cliente\/","title":{"rendered":"Entendendo o Cliente"},"content":{"rendered":"<p>A principal qualidade de uma empresa de desenvolvimento de solu\u00e7\u00f5es \u00e9 entender quais s\u00e3o as necessidades de seu cliente.<\/p>\n<p>A entrevista inicial \u00e9 crucial para o sucesso de qualquer empreitada. Por isso \u00e9 chamada de qualifica\u00e7\u00e3o.<\/p>\n<p>Nosso papel \u00e9 escutar o que o cliente tem a dizer e fazer as perguntas certas para que ele possa refletir sobre o que incomoda no seu processo e assim explicitar qual \u00e9 a sua &#8220;dor&#8221;.<\/p>\n<p>Podem existir diferentes dores com diferentes impactos, todas relevantes. Portanto, quanto mais formos capazes de escutar tanto melhor.<\/p>\n<p>Ao final da qualifica\u00e7\u00e3o \u00e9 fundamental se colocar no lugar do cliente e repetir o que foi entendido como suas demandas e preocupa\u00e7\u00f5es. Devemos pedir que ele nos corrija se tivermos um entendimento equivocado ou incompleto. Quanto mais pr\u00f3ximo da realidade mais chance teremos de apresentar uma boa alternativa de solu\u00e7\u00e3o.<\/p>\n<p>Muitas vezes o cliente traz o problema e tamb\u00e9m apresenta a sua vis\u00e3o de solu\u00e7\u00e3o. Mais uma vez devemos escutar e registrar, sem fazer qualquer ju\u00edzo de valor.<\/p>\n<p>Com este conjunto de informa\u00e7\u00f5es vamos para a etapa seguinte &#8211; o diagn\u00f3stico &#8211; e consequentemente, o desenho de poss\u00edveis solu\u00e7\u00f5es. Aqui entra toda a experi\u00eancia da empresa em situa\u00e7\u00f5es semelhantes e no entendimento das boas pr\u00e1ticas de gest\u00e3o e governan\u00e7a.<\/p>\n<p>O pr\u00f3ximo passo \u00e9 retornar para o cliente com a nossa percep\u00e7\u00e3o de uma boa solu\u00e7\u00e3o, para que juntos possamos avaliar se o caminho est\u00e1 correto. H\u00e1 possibilidade de que novas dores apare\u00e7am, e mais uma vez \u00e9 preciso escutar e ajustar as expectativas. Enquanto o cliente n\u00e3o estiver confiante na solu\u00e7\u00e3o o ciclo de conversas deve continuar.<\/p>\n<p>Esta receita funciona e traz para a rela\u00e7\u00e3o um ambiente virtuoso onde todos ganham.<\/p>\n<p class=\"mt-4\">Ilan Goldman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A principal qualidade de uma empresa de desenvolvimento de solu\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[67],"class_list":["post-2417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-palavra-do-presidente","tag-palavra-do-presidente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entendendo o Cliente - Blog da Pix Software<\/title>\n<meta name=\"description\" content=\"Confira a Palavra do Presidente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixsoft.com.br\/blog\/2022\/08\/11\/entendendo-o-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entendendo o Cliente - 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