{"id":3215,"date":"2025-07-22T09:00:37","date_gmt":"2025-07-22T12:00:37","guid":{"rendered":"https:\/\/www.pixsoft.com.br\/blog\/?p=3215"},"modified":"2025-09-12T17:38:40","modified_gmt":"2025-09-12T20:38:40","slug":"qual-e-a-diferenca-entre-bpm-e-crm","status":"publish","type":"post","link":"https:\/\/www.pixsoft.com.br\/blog\/2025\/07\/22\/qual-e-a-diferenca-entre-bpm-e-crm\/","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre BPM e CRM?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Duas ferramentas essenciais para qualquer tipo de organiza\u00e7\u00e3o, o BPM e o CRM ajudam as rotinas de trabalho automatizando uma s\u00e9rie de tarefas. Hoje \u00e9 dif\u00edcil pensar em uma empresa que n\u00e3o conta com esses sistemas nos seus processos, pois eles facilitam demais o dia-a-dia de muitas \u00e1reas. Embora possam ser muito confundidos, os dois servem para v\u00e1rias fun\u00e7\u00f5es, mas voc\u00ea sabe qual \u00e9 a diferen\u00e7a entre BPM e CRM?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><strong>BPM: Business Process Management\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">BPM, Business Process Management, ou Gest\u00e3o de Processos de Neg\u00f3cio, \u00e9 uma metodologia de trabalho, que auxilia as empresas a organizarem e otimizarem melhor os fluxos de trabalho. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Um software BPM, por exemplo, \u00e9 uma ferramenta que vai ajudar a fazer isso de forma autom\u00e1tica. <\/span><span data-contrast=\"auto\">Ao focar na forma como o trabalho \u00e9 realizado dentro de uma empresa, o BPM busca alinhar os processos operacionais com os objetivos estrat\u00e9gicos, promovendo maior controle, agilidade e qualidade nas entregas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><strong>CRM: Customer Relationship Management\u00a0 \u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">J\u00e1 o CRM \u00e9 o sistema que vai gerir o relacionamento com o cliente. De acordo com esse tipo de ferramenta, voc\u00ea consegue entender o comportamento do cliente, em que fase de compra ele est\u00e1 e qual \u00e9 a melhor maneira de se comunicar. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m de ser um sistema, \u00e9 tamb\u00e9m uma estrat\u00e9gia empresarial focada em entender, antecipar e atender \u00e0s necessidades dos clientes para melhorar o relacionamento com eles e, consequentemente, aumentar a satisfa\u00e7\u00e3o, fideliza\u00e7\u00e3o e rentabilidade. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><strong>Como as duas ferramentas podem trabalhar juntas?\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Enquanto o BPM \u00e9 usado para processos internos, entre os profissionais de uma empresa, o CRM olha para fora, para os seus consumidores. Se juntarmos essas duas ferramentas, podemos ter a uni\u00e3o de informa\u00e7\u00f5es estrat\u00e9gicas para enxergar novas oportunidades.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao incorporar pr\u00e1ticas de BPM aos processos que envolvem o atendimento, vendas e p\u00f3s-venda, as empresas conseguem padronizar e automatizar atividades repetitivas, eliminar gargalos e garantir que os dados gerados pelo CRM fluam de forma eficiente entre departamentos. Isso permite que as intera\u00e7\u00f5es com os clientes sigam um fluxo bem definido e controlado, melhorando a experi\u00eancia do consumidor e aumentando a agilidade na resolu\u00e7\u00e3o de demandas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Com essa uni\u00e3o, a satisfa\u00e7\u00e3o e fideliza\u00e7\u00e3o dos clientes aumenta, j\u00e1 que os processos se tornam mais precisos com base em informa\u00e7\u00f5es concretas do CRM. Al\u00e9m disso, a integra\u00e7\u00e3o permite uma vis\u00e3o hol\u00edstica do cliente ao longo de toda sua jornada, promovendo decis\u00f5es mais estrat\u00e9gicas e a\u00e7\u00f5es mais eficazes. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><strong>Quais s\u00e3o os benef\u00edcios das duas ferramentas? \u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">As duas ferramentas j\u00e1 trazem muitos benef\u00edcios separadamente, como por exemplo, o CRM traz mais proximidade com o cliente, segmenta e organiza a base de clientes, al\u00e9m de conseguir levar informa\u00e7\u00f5es importantes para an\u00e1lise de comportamento do consumidor.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">J\u00e1 o BPM consegue organizar as demandas, automatizar fluxos de trabalho, aumentar a produtividade. \u00c9 poss\u00edvel tamb\u00e9m minimizar erros e retrabalhos, identificar gargalos e ter insumos para a tomada de decis\u00e3o. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Juntando os dois sistemas, a empresa ganha em produtividade, pois o BPM reduz retrabalhos e falhas operacionais, enquanto o CRM fornece insights valiosos para direcionar os processos conforme o comportamento e as necessidades dos consumidores. Juntas, essas abordagens transformam a gest\u00e3o em algo mais orientado ao cliente, sem perder o foco na efici\u00eancia operacional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se voc\u00ea ainda n\u00e3o conta com um software BPM, conhe\u00e7a o <\/span><strong><a href=\"https:\/\/www.pixsoft.com.br\/sol-software-gestao-processos-workflow.htm\" target=\"_blank\" rel=\"noopener\">SOL<\/a><\/strong><span data-contrast=\"auto\">. O nosso BPM j\u00e1 transformou os processos de diversas empresas com os mais variados processos. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.pixsoft.com.br\/contato.php\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\"><strong>Agende<\/strong><\/span><\/a><span data-contrast=\"auto\"> j\u00e1 uma apresenta\u00e7\u00e3o completa! <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duas ferramentas essenciais para qualquer tipo de organiza\u00e7\u00e3o, o BPM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qual \u00e9 a diferen\u00e7a entre BPM e CRM? - Blog da Pix Software<\/title>\n<meta name=\"description\" content=\"Duas ferramentas que \u00e0s vezes causam confus\u00e3o. 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